If you don’t feel like really diving into it, here is a quick recap of the takeaways of the article:

• Having a blog doesn’t help your rankings, but it can be used to post great content, attract backlinks, and build a community.
• Host your blog on your domain, not with Blogspot or a similar blog host.
• Your blog should be in a folder off your main domain, not a subdomain.
• Use any blog software you want (mostly).  I prefer Wordpress.
• Things you should be concerned with when it comes to on-site optimization of your blog: URL structure, canonicalization issues, META tags, Title tags, Alt tags, breadcrumb navigation, headers, sitemaps, pagination, best articles should be “pages” not “posts”, social media links, etc.
• Promote your blog – always focus on conversion, promote comments, build a community, get involved with other bloggers, and most importantly, practice intelligent linkbuilding, the right way

Next time I write any sort of substantial SEO article, I’ll post it here first.

- Anthony Mangia